{
  "site": "https://www.chatv.vip",
  "name": "chatv.vip CCTV央视广告与卫视广告投放服务",
  "generatedAt": "2026-10-16",
  "currency": "CNY",
  "dataSources": [
    "CCTV价格表.xls",
    "2026年卫视价格表8.15.xlsx"
  ],
  "disclaimer": "以上为近半年实际合同执行价格（单位元），含素材制作费（不含拍摄）与通道服务费，客户无其他后期费用；实际成交以频道当期排期单、档期余量与政策为准。",
  "stats": {
    "cctv_channels": 12,
    "cctv_slots": 22,
    "sat_channels": 41,
    "sat_groups": 37,
    "price_min": 500,
    "price_max": 42000
  },
  "cctvPriceList": [
    {
      "channel": "CCTV-1 综合频道",
      "time": "次日 00:30",
      "version": "5 秒",
      "times": 1,
      "price": 12800,
      "min_order": ""
    },
    {
      "channel": "CCTV-1 综合频道",
      "time": "18:55",
      "version": "5 秒",
      "times": 1,
      "price": 42000,
      "min_order": ""
    },
    {
      "channel": "CCTV-1 综合频道",
      "time": "09:20",
      "version": "5 秒",
      "times": 1,
      "price": 15800,
      "min_order": ""
    },
    {
      "channel": "CCTV-2 财经频道",
      "time": "06:58",
      "version": "5 秒",
      "times": 1,
      "price": 6800,
      "min_order": ""
    },
    {
      "channel": "CCTV-2 财经频道",
      "time": "17:30",
      "version": "5 秒",
      "times": 1,
      "price": 7800,
      "min_order": ""
    },
    {
      "channel": "CCTV-4 中文国际频道",
      "time": "17:30",
      "version": "5 秒",
      "times": 1,
      "price": 7500,
      "min_order": ""
    },
    {
      "channel": "CCTV-5+ 体育赛事频道",
      "time": "09:30",
      "version": "5 秒",
      "times": 1,
      "price": 800,
      "min_order": ""
    },
    {
      "channel": "CCTV-6 电影频道",
      "time": "全天",
      "version": "5 秒",
      "times": 12,
      "price": 4500,
      "min_order": ""
    },
    {
      "channel": "CCTV-7 国防军事频道",
      "time": "06:03",
      "version": "5 秒",
      "times": 1,
      "price": 1750,
      "min_order": "最低2次起投"
    },
    {
      "channel": "CCTV-7 国防军事频道",
      "time": "11:58",
      "version": "5 秒",
      "times": 1,
      "price": 800,
      "min_order": "最低5次起投"
    },
    {
      "channel": "CCTV-7 国防军事频道",
      "time": "12:28",
      "version": "5 秒",
      "times": 1,
      "price": 800,
      "min_order": "最低5次起投"
    },
    {
      "channel": "CCTV-7 国防军事频道",
      "time": "18:58",
      "version": "5 秒",
      "times": 1,
      "price": 1500,
      "min_order": "最低5次起投"
    },
    {
      "channel": "CCTV-8 电视剧频道",
      "time": "07:30",
      "version": "5 秒",
      "times": 1,
      "price": 5000,
      "min_order": "最低7次起投"
    },
    {
      "channel": "CCTV-10 科教频道",
      "time": "08:00",
      "version": "5 秒",
      "times": 1,
      "price": 5800,
      "min_order": ""
    },
    {
      "channel": "CCTV-12 社会与法频道",
      "time": "07:20",
      "version": "5 秒",
      "times": 1,
      "price": 1000,
      "min_order": "最低7次起投"
    },
    {
      "channel": "CCTV-13 新闻频道",
      "time": "11:30",
      "version": "5 秒",
      "times": 1,
      "price": 16800,
      "min_order": ""
    },
    {
      "channel": "CCTV-15 音乐频道",
      "time": "次日 00:30",
      "version": "5 秒",
      "times": 1,
      "price": 12800,
      "min_order": "最低5次起投"
    },
    {
      "channel": "CCTV-17 农业农村频道",
      "time": "18:30",
      "version": "5 秒",
      "times": 1,
      "price": 800,
      "min_order": "最低5次起投"
    },
    {
      "channel": "CCTV-17 农业农村频道",
      "time": "10:30",
      "version": "5 秒",
      "times": 1,
      "price": 700,
      "min_order": "最低5次起投"
    },
    {
      "channel": "CCTV-17 农业农村频道",
      "time": "11:58",
      "version": "5 秒",
      "times": 1,
      "price": 700,
      "min_order": "最低5次起投"
    },
    {
      "channel": "CCTV-17 农业农村频道",
      "time": "21:00",
      "version": "5 秒",
      "times": 1,
      "price": 1000,
      "min_order": "最低5次起投"
    },
    {
      "channel": "CCTV-17 农业农村频道",
      "time": "23:15",
      "version": "5 秒",
      "times": 1,
      "price": 500,
      "min_order": "最低5次起投"
    }
  ],
  "satellitePriceList": [
    {
      "name": "浙江卫视",
      "price": 7800,
      "times": "5次",
      "time": "6:30-7:30",
      "group": "浙江卫视"
    },
    {
      "name": "浙江卫视天气预报",
      "price": 4500,
      "times": "5次",
      "time": "7:20周二至周五 次周一",
      "group": "浙江卫视"
    },
    {
      "name": "四川卫视",
      "price": 2900,
      "times": "7次",
      "time": "17:52",
      "group": "四川卫视"
    },
    {
      "name": "内蒙古卫视",
      "price": 2600,
      "times": "7次",
      "time": "约17：12",
      "group": "内蒙古卫视"
    },
    {
      "name": "江苏卫视",
      "price": 2000,
      "times": "2次",
      "time": "6:30-7:00之前",
      "group": "江苏卫视"
    },
    {
      "name": "广西卫视",
      "price": 1750,
      "times": "5次",
      "time": "08:35",
      "group": "广西卫视"
    },
    {
      "name": "山西卫视",
      "price": 2000,
      "times": "5次",
      "time": "约17:42",
      "group": "山西卫视"
    },
    {
      "name": "山东卫视",
      "price": 2500,
      "times": "5次",
      "time": "约17:25",
      "group": "山东卫视"
    },
    {
      "name": "安徽卫视",
      "price": 2700,
      "times": "5次",
      "time": "约11：00",
      "group": "安徽卫视"
    },
    {
      "name": "河南卫视",
      "price": 2100,
      "times": "5次",
      "time": "07:38",
      "group": "河南卫视"
    },
    {
      "name": "江西卫视",
      "price": 2500,
      "times": "5次",
      "time": "约7:20",
      "group": "江西卫视"
    },
    {
      "name": "青海卫视",
      "price": 2000,
      "times": "7次",
      "time": "16:00-18:00",
      "group": "青海卫视"
    },
    {
      "name": "甘肃卫视",
      "price": 1500,
      "times": "7次",
      "time": "16:00-18:00",
      "group": "甘肃卫视"
    },
    {
      "name": "重庆卫视",
      "price": 2350,
      "times": "5次",
      "time": "17:00-18:00",
      "group": "重庆卫视"
    },
    {
      "name": "广东卫视",
      "price": 2500,
      "times": "5次",
      "time": "约7：00",
      "group": "广东卫视"
    },
    {
      "name": "吉林卫视",
      "price": 2500,
      "times": "5次",
      "time": "07:00前",
      "group": "吉林卫视"
    },
    {
      "name": "河北卫视",
      "price": 2700,
      "times": "5次",
      "time": "16:00-18:00",
      "group": "河北卫视"
    },
    {
      "name": "新疆卫视",
      "price": 2100,
      "times": "7次",
      "time": "17:00-19:00",
      "group": "新疆卫视"
    },
    {
      "name": "陕西卫视",
      "price": 3000,
      "times": "7次",
      "time": "17:00-18:00",
      "group": "陕西卫视"
    },
    {
      "name": "黑龙江卫视",
      "price": 3500,
      "times": "5次",
      "time": "17:00-18:00",
      "group": "黑龙江卫视"
    },
    {
      "name": "辽宁卫视",
      "price": 4500,
      "times": "5次",
      "time": "13:00-17:00",
      "group": "辽宁卫视"
    },
    {
      "name": "贵州卫视",
      "price": 3200,
      "times": "5次",
      "time": "17:00-18:00",
      "group": "贵州卫视"
    },
    {
      "name": "天津卫视",
      "price": 3300,
      "times": "5次",
      "time": "16:00-18:00",
      "group": "天津卫视"
    },
    {
      "name": "湖北卫视",
      "price": 2700,
      "times": "5次",
      "time": "16:00-18:00",
      "group": "湖北卫视"
    },
    {
      "name": "云南卫视",
      "price": 2500,
      "times": "3次",
      "time": "16:00-18:00",
      "group": "云南卫视"
    },
    {
      "name": "大湾区卫视",
      "price": 2000,
      "times": "7次",
      "time": "16:00-18:00",
      "group": "大湾区卫视"
    },
    {
      "name": "江苏影视频道",
      "price": 1300,
      "times": "7次",
      "time": "16:00-18:00",
      "group": "江苏"
    },
    {
      "name": "江苏综艺频道",
      "price": 1500,
      "times": "7次",
      "time": "16:00-18:00",
      "group": "江苏"
    },
    {
      "name": "河南法制频道",
      "price": 1400,
      "times": "7次",
      "time": "16:00-18:00",
      "group": "河南"
    },
    {
      "name": "云南娱乐频道",
      "price": 1000,
      "times": "7次",
      "time": "16:00-18:00",
      "group": "云南"
    },
    {
      "name": "安徽科教频道",
      "price": 700,
      "times": "7次",
      "time": "16:00-18:00",
      "group": "安徽"
    },
    {
      "name": "湖北影视频道",
      "price": 1200,
      "times": "7次",
      "time": "16:00-18:00",
      "group": "湖北"
    },
    {
      "name": "湖南爱晚频道",
      "price": 1300,
      "times": "7次",
      "time": "16:00-18:00",
      "group": "湖南"
    },
    {
      "name": "河北影视剧频道",
      "price": 1400,
      "times": "7次",
      "time": "16:00-18:00",
      "group": "河北"
    },
    {
      "name": "湖南金鹰卡通",
      "price": 1900,
      "times": "5次",
      "time": "16:00-18:00",
      "group": "湖南"
    },
    {
      "name": "陕西秦腔频道",
      "price": 1100,
      "times": "7次",
      "time": "16:00-18:00",
      "group": "陕西"
    },
    {
      "name": "广西影视频道",
      "price": 1100,
      "times": "7次",
      "time": "16:00-18:00",
      "group": "广西"
    },
    {
      "name": "四川新闻频道",
      "price": 1300,
      "times": "7次",
      "time": "16:00-18:00",
      "group": "四川"
    },
    {
      "name": "广东影视频道",
      "price": 1500,
      "times": "7次",
      "time": "16:00-18:00",
      "group": "广东"
    },
    {
      "name": "重庆新闻频道",
      "price": 1850,
      "times": "7次",
      "time": "16:00-18:00",
      "group": "重庆"
    },
    {
      "name": "广东民生频道",
      "price": 1600,
      "times": "7次",
      "time": "16:00-18:00",
      "group": "广东"
    }
  ],
  "faq": [
    {
      "question": "央视广告和省级卫视广告应该怎么选？",
      "answer": "央视（CCTV）覆盖全国、权威背书强，适合需要快速建立品牌信任度的客户；一线省级卫视在区域收视、人群精准与单位成本上更有优势。成熟品牌常用“央视树品牌 + 卫视做区域渗透”的组合排期；预算有限时可先从卫视高收视时段或央视性价比段位切入。"
    },
    {
      "question": "价格表里的价格是最终成交价吗？",
      "answer": "是实际成交口径。页面列示的是近半年央视与卫视广告的实际合同执行价格（单位元），含素材制作费（不含拍摄）与通道服务费，客户没有其他后期费用。最终执行仍以频道当期排期单、档期余量与政策为准。"
    },
    {
      "question": "广告投放有最低起投要求吗？",
      "answer": "CCTV 部分频道在源表中明确标注了最低次数要求，例如 CCTV-7 国防军事频道与 CCTV-17 农业农村频道多为最低 5 次起投、CCTV-7 部分段位最低 2 次起投、CCTV-8 电视剧频道与 CCTV-12 社会与法频道为最低 7 次起投；卫视段位的投放周期以当期排期约定为准。"
    },
    {
      "question": "广告素材需要准备什么时长版本？",
      "answer": "CCTV 源表统一按 5 秒标版列示；如需 10 秒、15 秒等更长时间版本，报价与可用段位需另行确认。建议按段位标准时长制作，预留品牌标版与合规字幕，可提供脚本、拍摄、剪辑与送审支持。"
    },
    {
      "question": "从签约到播出大概需要多久？",
      "answer": "常规链路为：需求与预算确认 → 段位锁位 → 素材制作 → 频道送审 → 播出与监测。热门节假日档期建议更早启动，具体送审周期各频道要求不同，以当期频道规范为准。"
    },
    {
      "question": "投放效果如何监测？",
      "answer": "可提供播出证明与录像核查、收视与到达数据、区域线索与销售变化对比，并输出投放前后复盘报告，用于评估品牌认知与转化的实际提升。"
    }
  ]
}